Google Ad Grant Case Study

Amazon Frontlines has seen a 233% increase in their grant spend since partnering with Elevation.


Amazon Frontlines works with Indigenous peoples to defend their rights to land, life, and cultural survival in the Amazon.


Results that speak for themselves


Increase in usage of grant funds


Usage of the grant


Average Click Through Rate (CTR)


Using the Google Grant to drive meaningful, qualified traffic to the website

Amazon Frontline’s main objective for the grant was to increase donations. In order to do so, they also wanted to increase traffic to the website and increase subscriptions to their newsletter.

They’d recently stagnated in terms of grant spend, hitting a plateau of using only about a third of the grant per a month.

The Google Ad Grant provides Amazon Frontlines with $10,000/month to ensure that the stories of the communities they support are heard.

See how your nonprofit can benefit with Elevation on your team!



Partnering with a marketing agency to make the most of the grant spend

Elevation manages its Google Ad Grants account and helped them set up tracking through the Classy page in order to measure their donation goal.

Through their work with Elevation, they’ve been able to keep better track of how their marketing efforts contribute to these goals. “Thank you so much! [Our] figures are amazing! And thank you for adding the source of conversions! That’s very helpful.”

Result that speak for themselves: After tracking and optimization work, a 233% increase in grant utilization

See how your nonprofit can benefit with Elevation on your team!


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