Google Ad Grant Case Study
MISSION
Amazon Frontlines works with Indigenous peoples to defend their rights to land, life, and cultural survival in the Amazon.
Amazon Frontlines works with Indigenous peoples to defend their rights to land, life, and cultural survival in the Amazon.
Results that speak for themselves
Increase in usage of grant funds
Usage of the grant
Average Click Through Rate (CTR)
Amazon Frontline’s main objective for the grant was to increase donations. In order to do so, they also wanted to increase traffic to the website and increase subscriptions to their newsletter.
They’d recently stagnated in terms of grant spend, hitting a plateau of using only about a third of the grant per a month.
See how your nonprofit can benefit with Elevation on your team!
Elevation manages its Google Ad Grants account and helped them set up tracking through the Classy page in order to measure their donation goal.
Through their work with Elevation, they’ve been able to keep better track of how their marketing efforts contribute to these goals. “Thank you so much! [Our] figures are amazing! And thank you for adding the source of conversions! That’s very helpful.”
See how your nonprofit can benefit with Elevation on your team!