Google Ad Grant

Case Study: Facepaint

https://facepaint.online/
Data period: Jul 2024 – Aug 2024

Driving Impact with Digital Strategy: How Facepaint Elevated Website Traffic via Google Ad Grant
MISSION

Facepaint is a nonprofit organization committed to promoting social and cultural awareness worldwide. They achieve this through a wide range of educational materials, including free books, audiobooks, and videos available on their YouTube channel.

To further this mission, Facepaint partnered with Elevation to optimize their Google Ad Grants program, aiming to improve online visibility, increase donations, and expand their global reach.

Books on a table.

IMPACT

A group of people, primarily women, gather around a registration desk under a tent.

Google Ad Grants Traffic

17,968 clicks on Google Ads from July 1st, 2024, to August 25th, 2024, representing a 33.3% increase.

Impressions & Click-Through Rate

130,466 impressions with a click-through rate (CTR) of 13.8%, marking a 37.4% improvement.
The “Books & Cultural Awareness Materials” campaign generated 16,468 clicks and a CTR of 13.97%
The “YouTube Channel Promo” campaign achieved a CTR of 12.01%.

Challenge

Despite having access to the Google Ad Grants program, Facepaint was struggling to achieve its desired outcomes, specifically in terms of website traffic and donation conversions. They noticed low conversion rates and were concerned about the effective management of their Google Ads campaigns. Their primary objective was to reach more international recipients for their book donations, having already donated over 20,000 books worldwide.

SOLUTION

Partnering with Elevation

Elevation was brought on board to manage and optimize Facepaint’s Google Ad Grants program. They implemented a strategic Google Ads approach that focused on three key campaigns: Brand Awareness, YouTube Channel Promotion & Books & Cultural Awareness Materials.

These campaigns were strategically targeted at specific geographic regions, including India, Spanish-speaking countries, and China, with content available in multiple languages. Priority outreach countries also included Thailand, the Philippines, and South Africa.

The Google Ad Grant provides Facepaint with $10,000/mo to help spread awareness about their mission.

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Google Ads performance metrics.
Google Ads performance metrics.

”Elevation has been instrumental in our efforts to reach a wider audience and make a difference. Their team consistently delivers exceptional service and results, greatly enhancing our outreach capabilities. Since re-engaging with Elevation, we have seen a notable improvement in our website traffic and donation conversions.

Facepaint Team

For more details on how Elevation has positively impacted Facepaint, check out their review on Clutch.

Achievement of Objectives:

  • Increased global reach and visibility for Facepaint’s educational content.
  • Improved website traffic and donation conversions.
  • Successful promotion of Facepaint’s mission to raise cultural and social awareness globally.

CONCLUSION

The successful partnership between Facepaint and Elevation showcases the power of expertly managed Google Ads campaigns for nonprofits. Through strategic targeting and optimization, Elevation helped Facepaint achieve remarkable results in their mission to promote cultural and social awareness.

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