GAIA | Zero Waste Microsite
The road to a zero-waste world is littered with obstacles, but GAIA’s Zero-Waste microsite is blazing that trail around the world. The Global Alliance to Incinerator Alternatives consists of over 800 grassroots movements working towards sustainable alternatives for creating a plastic-free world. From Argentina to Spain, the Philippines, and India, GAIA shows the world that zero waste is not just necessary; it’s very feasible.
Nonprofit Sector
Environment
Year
2020
Scope of Work
- Microsite
- Content Strategy
- User Experience Design
- Website Design & Development
- Search Engine Optimization
Creating a grassroots movement
Why a microsite?
The main GAIA website was unequipped to house the mass of information from their Zero Waste program, but they nonetheless needed a home to share the stories of successful zero-waste cities around the world. Thus, the microsite was born. Together we created a beautiful storytelling experience that champions the possibilities for zero waste.
Steps for the Microsite:
Telling Zero-Waste Stories from Around the World
Goal 1
An Interactive Atmosphere
Complex processes take time to explain. Condensing vital information into a concise, streamlined format risks compromising it. The creative solution to GAIA’s complex zero-waste journey was an infographic. Instead of using a static png, the interactive pathway follows users down the page, introducing scannable text and making the complex process of a zero-waste journey understandable and engaging. The inviting atmosphere created by the page makes the zero-waste process look easy.
Goal 2
Telling the Stories of Zero-Waste Cities
GAIA has incredible stories from hundreds of cities around the world. Their new site needed to visually depict these case studies in an engaging way. Using a ‘regions module’, visitors are able to drill down to a key case study in their desired area. We incorporated visual storytelling through photos and captions in an easy-to-scroll module that’s both engaging and enlightening.
