Google Ad Grant SEO

Case Study: Little Angels

https://littleangelsservicedogs.org/
Data period: Jun 2024 – Aug 2024

Unleashing the Power of Paws & Pixels: How Little Angels Service Dogs Increased Website Traffic with Google Ads & SEO
MISSION

Little Angels Service Dogs is a nonprofit organization that trains and places service dogs with children and adults living with disabilities. They focus on a variety of service dog needs including mobility assistance, diabetic and seizure alerts, hearing assistance, psychiatric service, and autism assistance. To support their mission, they sought to increase website traffic and grow their supporter base through targeted outreach efforts.

Get ready for some tail-wagging numbers! We’ll dive into how Little Angels leveraged SEO and Google Ad Grants to generate over 40,000 ad impressions over 3 months with an impressive 13% click-through rate.

IMPACT

Impressions

+14k ad views per month.

Click-Through Rate (CTR)

An impressive 13%.

Monthly Ad Spend

100% of the Grant being used every month.

Search Engine Optimization

The continuous efforts in SEO have led to organic traffic becoming the primary source of website visits, now accounting for 64% of all sessions. Coupled with the Google Grant, this provides significant visibility for Little Angels on Google.

Challenge

In a competitive online landscape, Little Angels Service Dogs faced a critical hurdle: increasing website traffic and cultivating engagement to fuel their mission.

SOLUTION

Elevation: The Marketing Wingman

Little Angels partnered with Elevation, a digital marketing agency specializing in empowering nonprofits. Elevation’s team developed a multi-faceted strategy to address specific goals.

  • Brand Awareness: Crafted captivating ads showcasing the unique bond between service dogs and their partners.
  • Take Action Campaigns: Encouraged website visitors to support dog training, new programs, and initiatives as well as donating and engaging with the organization.
  • Data-Driven Insights: Implemented enhanced donation and event tracking, providing valuable audience insights and campaign performance metrics.

The Google Ad Grant provides Little Angels with $10,000/mo to help spread awareness about their mission.

See how your nonprofit can benefit with Elevation on your team!

BOOK A CONSULTATION

All our team members are Google Ads certified.
Talk to a specialist

Outcome

Discover the winning strategies behind Little Angels’ online success story. Learn how your nonprofit can replicate these results and make a real difference in the world.

  • Visibility and Traffic: The Google Ad Grants campaigns became a key driver of traffic, contributing over 10% of total site visits.
  • Campaign Performance: With an impressive CTR of 13%, the campaigns utilized the available $10,000 Google Ad Grant.

Achievement of Objectives:

  • Weekly Click Magnet: Over 450 weekly clicks originated from Google Ads, bringing a steady stream of qualified leads to Little Angels’ website.
  • 100% Grant Utilization: Little Angels maximized the full potential of their Google Ad Grant, ensuring efficient use of resources.

CONCLUSION

A Symbiotic Partnership: The collaboration between Little Angels and Elevation resulted in a significant leap forward in website traffic, supporter base expansion, and increased awareness. By strategically managing Google Ads and optimizing SEO, Elevation played a critical role in driving qualified traffic and fostering meaningful connections for Little Angels.

Ready to Unleash Your Non-Profit’s Potential? If your organization is striving to amplify its online presence and attract dedicated supporters, learn how Elevation can help. We specialize in crafting custom digital marketing strategies that empower non-profits to achieve their goals and make a lasting impact. Contact us today for a free consultation!

Book a call to learn more

Management fees starting at $449