Google Ad Grant Case Study

Palo Alto Players had over 1,500 clicks on their ads on average per month in their first year of working with Elevation.
PALO ALTO PLAYERS
https://paplayers.org/
MISSION

Palo Alto Players is dedicated to curating exceptional theater experiences that deeply inspire, entertain, and enrich the lives of local artists and audiences.

Impact

Results that speak for themselves

$6,000-$7,000

Used on average per month

7,000+

Impressions per month

12%

Average Click Through Rate (CTR)

Challenge

Using the Google Grant to connect to their local community.

Palo Alto Players has a hyper-local focus as a community theater. They wanted to reach people interested in attending a show and otherwise supporting the organization’s work, making their presence more widely known within their community.

The Google Ad Grant provides Palo Alto Players with $10,000/month to promote their shows in their community.

See how your nonprofit can benefit with Elevation on your team!

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SOLUTION

Partnering with a marketing agency to creatively expand their reach.

“I’m most impressed by having a dedicated and very responsive team member. Elevation’s efforts have been met with positive acclaim; the team has had a significant impact on clicks, impressions, and keyword ranking. They send monthly reports and communicate well through virtual meetings, emails, and messages. Overall, they’re responsive and committed partners.”

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Management fees starting at $399