Voice of OC is an award-winning nonprofit newsroom focused on investigative and local civic journalism in Orange County, CA. With a mission to empower community voices; they needed a digital strategy that not only drove traffic but turned engaged readers into loyal newsletter subscribers.
Results that speak for themselves
Increase in newsletter growth
Increase in new visitors
Click-through rate
They had clear goals:
They were ready to take their impact to the next level—and we were ready to help elevate their impact.
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All of this was supported by ongoing client collaboration. Voice of OC shared a steady stream of new stories, headlines, and community updates—which allowed us to refresh ad content and capitalize on trending topics.
Using their $10,000/month in free Google Ad Grant funding, we built keyword-driven search campaigns to position Voice of OC as the go-to source for civic news in Orange County. These ads brought in highly qualified readers actively searching for local news, politics, and watchdog reporting.
Simultaneously, we ran highly targeted paid social campaigns on Meta (Facebook & Instagram) to convert casual readers into subscribers. These ads were optimized for newsletter signups and used current event headlines and local stories to drive urgency and relevance.
All our team members are Google Ads certified.
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Voice of OC’s Meta campaigns were built with one goal: drive newsletter signups from people who care about local news. By leveraging timely headlines and engaging visuals, we created scroll-stopping ads that felt relevant and urgent.
By focusing Meta ad spend on high-intent users and aligning ad creative with current community issues, we turned casual interest into lasting engagement. This conversion-focused approach helped Voice of OC grow its email list and strengthen its base of loyal readers.
The success of this campaign shows the power of combining Google Ad Grant for broad visibility with targeted Meta ads for focused conversion goals. This balanced strategy delivered:
✅ New readers searching for trustworthy local journalism
✅ More engaged visitors who became email subscribers
✅ A clear ROI on time, collaboration, and paid ad investment
Voice of OC is now better positioned than ever to expand their impact—and we’re honored to be part of that growth.
Voice of OC is using the Google Ad Grant and Meta Ads to accomplish two primary objectives that directly affect their ability to advance their mission:
