ymca homepage screenshot

YMCA Canandaigua & YMCA Lancaster

mockups of ymca site on desktop and mobile

It’s Fun to Work with
the…Y M C A! 

YMCA Canandaigua and YMCA Lancaster faced the challenge of creating websites that reflected their respective local communities while remaining aligned with the larger YMCA brand. To bring custom websites that were easy to navigate and accessible to youths, seniors, and non-native English speakers, Elevation stepped in.

Nonprofit Sector
Membership Associations
Year

2017 & 2018

Scope of Work
  • User Experience
  • SEO
  • Website Design
  • Sustainability Plan
Customized for Each Nonprofit

Each YMCA worked closely with Elevation to identify which website functionalities would best serve their members and staff. Once the technical needs were established, the journey towards customizing the sites to reflect each organization’s mission and identity commenced.

1

User Experience Design

Each organization began their website project with user experience (UX) design. Our UX experts designed sites for parents and donors who utilize the site most.The easier it is for a busy mom to find the pool schedule, the better! This also increases beneficiaries of and memberships to the Y's programming and thus, donations.
2

Brand Alignment & SEO

After mapping each site's layout, Elevation worked to align design with the Y's national brand. We also made YMCA Lancaster's site more visible in search engines by providing search engine optimization (SEO) of their content.
3

Site Creation & Maintenance

Elevation's in-house developers brought all the components together for each organization's website. Unique functionalities included a custom activities landing page and newsletter for YMCA Canandaigua and ongoing hosting and security for YMCA Lancaster.

Site Previews

Transforming the Homepage

Before

YMCA Canandaigua’s website was cumbersome to navigate, and their donate button was too hidden to be effective.

After

The new website is easy to navigate and mobile responsive. Prominent buttons encourage visitors to get involved in activities, and to donate.

Bringing the Y's Programming to Life
Final Result

The Y’s new user-friendly websites will help these communities remain up to date on events and encourage giving. We’re proud to have worked with the Y to bring their impact to life and enable more people to benefit from their programming.

Lindsey Dixon
Director of Marketing
and Development

”Elevation has given our nonprofit a professional, sophisticated platform for us to promote our cause and mission. They made it insanely easy to build and built it to our custom needs. It was an absolute pleasure to work with the team at Elevation and an absolute dream come true to see our new website."